Murano Glass Museum of Venice hosts an exhibition concerning the evolution of sociable drinking.
The
Museo del Vetro di Murano is the prestigious venue of a new
exhibition devoted to glass and graphic design:
Glass art for the aperitif. The evolution of sociable drinking. Stories of glass and paper, a project sponsored by the Italian Ministry of Foreign Affairs and in cohoperation with
M.A.X. Museum of Chiasso, in Switzerland. The exhibition,
opened until May 29th, 2016, focuses on the important role played by social drinking through the history of advertising graphics.
A precious visual heritage is exhibited: flyers, posters, playbills, placards, menus, calendars, advertising graphics, metal and ceramic signs, logos, as well as designer objects such as tables and chairs. And, of course, items used in drinking aperitifs: designer glasses with various logos, coasters, ice buckets and soda siphons. The purpose is to enlight the various
transformations of the modes of social drinking,
from the Belle Époque to the Deco period and the post-war recovery of the dolce vita to the contemporary happy hour. The drinking toast as well is a sign of conviviality: the exhibition emphasises not only the passion for aperitifs and the sharing of a moment with a social relevance, but also
a cultural phenomenon that has its roots in civil life.
The exhibition will also give an outline of a true history of communication by major companies, such as
Branca, Campari, Carpano, Cinzano, Cynar, Zucca and Martini, as well as the Ticinese Franzini and Galli, which entrusted their image to distinguished artists, including Marcello Dudovich, Leonetto Cappiello, Fortunato Depero, Adolf Hohenstein, Franz Laskoff, Mario Gros, Achille Luciano Mauzan, Leopoldo Metlicovitz, Plinio Codognato, Marcello Nizzoli, Lora Lamm and Armando Testa.
Opening hours: 10 am – 5 pm, last admission at 4 pm.
From April 1st: 10 am – 6 pm, last admission at 5 pm.
Tickets: full price €10, reductions available for students, children or groups.
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